BackOnTools vs HiPages
HiPages charges you $50–$100 every time a homeowner presses "request quotes" — whether they hire you or ghost you. BackOnTools charges a flat monthly fee. That's the whole difference.
The real cost difference
A typical tradie on HiPages buys 5–10 leads a week. Not all convert. Here's what that adds up to.
HiPages — Busy week
$500+
10 leads × $50 avg. Even if 7 ghost you.
HiPages — Monthly
$800–$2,000
Varies wildly. No cap. No predictability.
BackOnTools — Monthly
$29–$97
Flat. Predictable. Cancel any time.
Feature by feature
When HiPages still makes sense
We're not going to pretend HiPages is worthless. Here's when it's a fair choice:
- →You're outside Melbourne — we're only in inner-north Melbourne right now (expanding fast).
- →You need volume fast and have a marketing budget to burn through leads until you find the right fit.
- →You're a large operation with a team specifically handling lead follow-up.
For most sole traders and small crews in Melbourne who want predictable costs and less admin, BackOnTools is the better call.
Try it for 3 months, free
First 50 tradies in Thornbury cluster get 3 months free. No credit card games — you pay nothing until month 4.